Otherwise, you'll need to download a VPN application. If you are already in the country you wish to set as your Play Store location, lucky you! You can jump all the way to Step 3. Firstly, by changing your phone's IP address with a VPN service. That's all well and good if you've actually moved abroad, but if you're still at home, you'll have to use some creative tricks to get around these restrictions. There are a few caveats, however, as Google is now limiting the number of times you can change country to once per year and, technically, you'll have to visit another country in order to trigger a change of IP address. Thankfully, the process is far easier today, as the Play Store has been updated to include country and profiles options that will appear once your IP address changes. As someone who has had to move back and forth between the US and Europe, I can attest to that. Until recently, changing these settings was an exercise in frustration.
Search results and top charts are specific to each region and there are lots of popular apps and games that simply won't show up unless your Play Store country matches up.
What you see when you open the Play Store is completely dependent on your country settings.